Aliya J Burke
Welcome! I'm a dynamic Marketing Specialist with a passion for revitalizing social media campaigns and driving substantial online growth. My journey in marketing and public relations has been shaped by a blend of personal and professional experiences that have deeply influenced who I am today.
I was born and raised in New Jersey, just outside of New York City, where I was immersed in the vibrant culture and fast-paced lifestyle. My passion for publishing and public relations was sparked early on by my parents, who founded one of the first online PR agencies in publishing, FSB Associates. After school, I would often find myself at their office, soaking in the industry knowledge and learning the ropes from a young age.
For college, I moved to San Diego, a city I quickly fell in love with and decided to call home. The sunny skies and beautiful coastline were a perfect match for my adventurous spirit. I’m fortunate that my family also relocated to San Diego, allowing me to stay close to them while pursuing my career.
Professionally, I've had the privilege of working with multiple teams at Disney and their licensed partners, promoting beloved franchises such as Disney Classics, The Disney Treasures Museum, Disney Princess, Pixar, Marvel, and Star Wars. My work has involved everything from public relations and digital marketing to e-commerce, where I've achieved significant milestones like a 29% increase in impressions, a 58% rise in engagement, and a 35% boost in web sales.
One of the highlights of my career has been collaborating with major franchises like Warner Brothers, Disney, Legendary, and Pokemon. These experiences have allowed me to forge meaningful relationships and drive impactful campaigns. Additionally, I've excelled in project management for limited edition launches, influencer marketing, and orchestrating successful events.
Thank you for visiting my site! I look forward to continuing to share my journey and professional insights with you.